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marinOm got their new product label by running a design contest:
Check out marinOm's Product label contest…
The Brief
Industry
Food & Drink
Design inspiration
Color inspiration
The Brief
Company name
YOURS Non-Alcoholic Wine
Product name
YOURS Non-Alcoholic Cabernet Sauvignon
Description of the product
YOURS is a non-alcoholic wine beverage. It’s made using real dealcoholized wine mixed with natural flavors, and is crafted to provide all the positive effects of wine – rich taste, relaxation, socialization – but without the alcohol.
The Brief
Description of the product target audience
The primary YOURS drinker is upper-income women ages 35-44. They are interesting, educated, and social. Most went to college and have spent the last decade or two establishing their career and building their family. Though the primary buyer is female, the brand needs to be gender neutral enough so that men are comfortable choosing it off the shelf.
The Brief
Style attributes
The Brief
Design needs
We are looking for the front and back logo design for our Cabernet Sauvignon bottle. On the front we would like our logo, along with the following words/phrases: “Non-Alcoholic” “Cabernet Sauvignon” & “California”. We’d also like some sort of imagery or design focal point that draws the eye in. NOTE: we've attached a sample color palette as an example of a modern, muted scheme we like. However these are NOT required colors - we are open to all color ideas! On the back, we would like our logo and “Non-Alcoholic Cabernet Sauvignon” featured prominently at the top. We would also need space for 2-3 short sentences describing the product, a standard nutritional label, an ingredients list, and a UPC code. In addition, the back would need space for the following information in small font: Made and Bottled for Yours Beverage LLC 929 N. Harvard Ave. Arlington Heights, IL 60004 Contains less than 0.5% Alcohol By Volume A Grape Beverage with Other Natural Flavorings 750ML (25.4 FL OZ) 10% Juice
What to avoid
Preferably no stock images; No overly feminine colors (pinks)
Package dimensions
Dimensions will be adjusted based on final design. Product comes in a standard 750ml wine bottle. Most likely scenario would involve a square or rectangle front and back label, either 4”x4” or 4.5”h x 3.5”w. We are also open to exploring a non-rectangular front label if the designer has ideas (triangle, oval, etc.)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
marinOm collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Had a great working experience, great attention to detail.
Biagio CruAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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