Flawless NYC needed a new product label design and created a contest on 99designs.
A winner was selected from 21 designs submitted by 4 freelance designers.
Flawless Juices
The product is a line of 6 juices. Each flavor of juice will promote a different aspect of a healthy lifestyle. The target audience is individuals, mostly in their 20s and 30s who are looking for something healthful and refreshing to drink.
We are looking for a label to be printed on both a glass and plastic bottle. The label will be the signature logo of the brand.
The brand is called Flawless Juices. On our label we would like the big headline to be Flawless Juices. Underneath the brand, we want to include the flavor of juice (is it extra to have a different label for each juice/ to change name of the flavor for the different labels--or would we be able to edit the prototype to change the flavor?). We would also like the words Live Flawlessly to be included. Also, we will be adding a slogan, but are not positive what the sentence will be. For now, you can include a place holder sentence like An apple a day keeps the doctor away. Our principle concern right now is that we get a logo designed for a label--and we can fix the specifics later. We would like our company logo to be included in the design--it is attached.
We would like the principle color to be the blue included in the attached business card (a light blue). The labels will be printed on clear bottles.