We need one design but for 2 different label sizes.
We are looking for a memorable and distinctive label that clearly and accurately reflects the product and brand. We are looking for a design that is suitable and compelling for the target audience. Our probiotics are top of the range and innovative, therefore will be priced higher than most other products.
The brand needs to release positive energy. It needs to ensure the buyer feels comfortable and receives a friendly and caring approach to their health while maintaining a premium feel (our probiotics will not be cheap). Think happy, friendly, welcoming and most importantly making them feel good. We are looking for a product label that reflects this.
We are thinking it might be good to incorporate an image, icon or illustration relating to feeling good from gut health and utilising colours and text to highlight key features along with the selling points of the product. We would like a bit of brightness and colour injected into our label.
In terms of colours, incorporating the colours of our logo would be great along with perhaps adding in a blue colour would look good.
Fonts - no more than 2 different fonts to be used. We would prefer the font(s) to be the same or as similar as possible to our logo. The font used in our logo is GOTHAM BOLD and GOTHAM MEDIUM.
One idea we had was to make the bottle not look flat – could be a good gimmick, however it's just an idea but not essential.
We have included all the information that needs to be included on each label in the 'front label information' and 'back label information' documents.
The specification of the finished files is also included in the 'file specification' document
To get an idea of the product packaging please see 'bottles with labels' image.
We can be contacted anytime should you require further information.