kretzschmar.eichhorn got their new product label by running a design contest:
Mulled wine label design for a high-quality, ecological eye catching mulled wine
Check out kretzschmar.eichhorn's Product label contest…
Food & Drink
David Eichhorn & Sebastian Kretzschmar GbR
Not available yet
78° - Red
Description of the product
mulled wine (red) made out of ecological, high quality ingredients, which are purchased worldwide.
Description of the product target audience
People who drink mulled wine (jung and old). You make it hot and drink it in Winter. Upper middle class, Premium
We are searching for a mulled wine design for bottle label, which fits to us. We are two jung engineers living in Germany. We cook, try and design our own mulled wine since 4 years - est. 2015. We define ourself as "internationals" (travelling a lot) --> out of this "Story" a label should be designed. Furthermore, it would be great if the product itself is reflected in the label, for instance the international ingredients or the ecology. It is important for us that the label differs to the other, classical labels of mulled wine. It should be minimalistic, classy, clear and spreading a feeling of high quality. If possible authentic with our "Story". Maybe using an symbol which represents the engineering part (as the uploaded swine picture) in combination with the wine. Another Idea is to use the Name "Winegineers" as a manufacturer, but it´s not mandatory. On the back side we would prefer a short text (1/2 sentences) and the classical information about the wine inside: how much content the bottle has, how much alcohol, etc. As we will also create a label for white wine, it should be possible to use a label with kind of same design for white mulled wine. (We don´t want a swine, it´s just an example)
What to avoid
Too many colours too playful.
Pretty flexible. Has to fit onto a wine bottle
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kretzschmar.eichhorn collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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