Small, independent craft beer created in a tiny, outdoors oriented mountain valley town. Our Valley Girl Blonde is brewed with Saaz hops and local, raw honey.
Description of the product target audience
Mix of upscale ski tourists, ski bums, outdoor enthusiasts, hunters, outdoorsmen, 'good ol boys' and country girls. Ages range from early twenties to early sixties. Income levels $20k/year to extremely affluent professionals. Colorado mountain town.
Younger female depicted enjoying outdoor and/or mountainous setting, white water rapids, rock climbing, etc. Open to creation of a blonde character to depict the beer, old western themed character, silhouettes or simple design, etc. Branding may be modern outdoorsy, retro outdoorsy or rustic/western "old Colorado" feel. Branding must be able to flow over to very similarly styled cans depicting a character, silhouette, or scene for at least three other brands in long-term design. Female needs to be non-sexualized but attractive, actively engaged in her surroundings in an empowering way.