piron got their new product label by running a design contest:
Modernize a label for French and festive red wine "Beaujolais Nouveau"
Check out piron's Product label contest…
Food & Drink
Maison Dominique Piron
Description of the product
Beaujolais Nouveau is a red wine produced in the Beaujolais vineyard and composed of only one grape variety : The Gamay. Sold immediately after the vinification, it marks the new vintage. Easy drinking wine, very fruity and slightly tannis, Beaujolais Nouveau is celebrated on the entire wolrd at the same moment : 3rd Thursday of November.
Description of the product target audience
National and international consumers, men and women, AB+, age 18-60
We would like to modernize the attached label that we currently use. It's very important to see "Beaujolais Nouveau" and "Dominique Piron". The drawing is attached to the name Dominique Piron so it's very important not to change the sense but just to refresh it. The legal notices would be inserted on the back label. It's possible that we insert a name for the cuvee in the future so we need a place for this. The modification of the font can be possible for modernization.
Label for a bottle "Evolution" with the color "Feuille Morte"(See the attached pictures). The dimensions of the bottle are height : 29 cm, width : 9 cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
piron collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
good restaurants, bodegas, wine shops, middle aged customers with elevated demands, no supermarkets
Torréfaction artisanale de cafés haut de gamme Coffee shop
please check brief
public de 18 à ....., hommes et femmes plutot tranche d'age 30-60 ans Nord de l'agglo Nantaise
The wine is made to give them impression to be on a desert beach into a wild creek...looking at the mediteranean sea..