murphyH got their new product label by running a design contest:
Modern, Premium, Minimalistic Supplement Bottle Label Needed
Check out murphyH's Product label contest…
Medical & Pharmaceutical
Body Science Nutrition
Description of the product
This is a supplement to help people with trouble sleeping, sleep better and sleep deeper at night. The supplement is supposed to be taken 20-30 minutes before heading to bed to help the user sleep. The product is made with natural ingredients.
Description of the product target audience
Our target audience is men and female above the age of 40, mainly from the US. They are generally well-off, have lots of disposable income and taking care of their body and giving their body the VERY BEST is their top priority. They are not looking for supplements made by fly-by-night or shady companies. They are looking for legit, reliable, trustworthy supplement companies to buy their supplements from. Therefore, the supplement label has to give the trust to the customers.
I've attached the file "Sleep Harmony Supplement Bottle Design Template.psd" in this brief. You should design the label according to this dimension and position of the elements. All the elements in this PSD file can be re-designed. You don't have to use the same font. You don't have to place the logo at the same place. However, I need you to put in effort in the overall design wrap of the label and designing the words "Sleep Harmony" to make it stand out. When you submit the design for this contest, you can submit a 1800px width by 750px height. I need the design both in CMYK and RGB as the final deliverable from the winner. Since this supplement is for people who have difficulty sleeping, they are often stressed and filled with anxiety. We are looking for minimalistic design yet portray the trustworthiness of the brand and the premium value they are getting. The design has to be rendered on white supplement bottle 175cc with white lid. I've attached an example in this brief too. Alternatively, you can render it on a bottle image that you have which look similar to what I've attached. You can use either the reverse logo or the logo itself.
What to avoid
No images of people. I would like a dark background color or design as it is related to sleep. You may consider using this color as the background color "1E2037" or Matt Dark Purple. PLEASE DO NOT design the supplement bottle as if it's for gym goers. Most of the consumers will be women. The bottle should look minimalistic too so that it's relaxing to look at and not trigger anxiety.
Use the psd file template that is attached in this brief as the starting point of the label. When you submit the design for this contest, the design is 1800px width by 750px height.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
murphyH collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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