js7y got their new product label by running a design contest:
Modern meets wholesome for immunity supplement label. The first of many projects together!
Check out js7y's Product label contest…
Medical & Pharmaceutical
All Good Life
Product label for a Daily Immune Defense supplement
Description of the product
7 powerful immune boosters in one daily capsule, promoted healthy immune and anti-inflammatory response, supports respiratory health
Description of the product target audience
This product is for all adults wanting to boost their immune system's function but our target market is someone who cares about the quality of ingredients and whats not in there (preservatives, fillers, GMOs) as well as willing to pay a little more for a premium product. Wanting to appeal to both men and women.
Looking for a product label for our new Daily Immune Defense supplement. Looking for a unique balance of communicating “wholesome,” “all natural” but standing out with a more modern metallic accented “premium” looking label. The sun is a key brand element. This contest is for our initial label but we'd also like to hire the winner to assist with some promotional images as well (3D bottle, etc.) so there will be more work to come your way. Bottle will be a cobalt blue with a black cap. Label dimensions are 2.625x6.875. Brand colors are blue and yellow but does not have to be a specific hex. Two versions of logo uploaded but envision the one without our tagline as the one on the bottle. If there is a good way to incorporate our tag line or other logo somewhere, I included that version for reference. Open to alternate logo treatments if you think it will fit the overall label design. Would like to make the blue and yellow of the logo metallic finish and other elements of the blue or yellow in the label metallic as well. My label printer said any of the colors have a metallic look so if you feel it makes sense in other elements feel open to include. This is the first of hopefully many products – would like to have a recognizable brand / logo on this and all future labels and not have the logo very small at the top like most of the competition. For example, I like how the “Alive” supplement sub-brand and Nature Made logo are eye catching on their product labels. I also like the Rari Nutrition labels. I will provide more detailed label wording, contents, specs, etc. as we finalize the design and I have a formulation specialist who will help validate final wording. Will also provide the UPC and supplement label. Below is additional content if needed for the design, but I'm fine to just see the "front" or rough mock up of your vision/idea before we get into the details with contest winner. Serving size: 1 capsule Capsule per bottle: 60 vegetarian capsules (Include placeholder for Supplement Facts section – will share with winner for final design) Suggested Use: As a dietary supplement, adults take one (1) veggie capsule daily with a meal or as directed by your healthcare professional. Caution: If you are pregnant or nursing, under the age of 18, taking medications or have any medical condition, consult your doctor before use. Discontinue use and consult your doctor if any adverse reactions occur. Keep out of reach of children. Store in a cool, dry place. Do not use if safety seal if damaged or missing. Contains No: GMOs, Preservatives, Binders, Fillers, Artificial Ingredients, Dairy, Sugar, Soy and Gluten. Product Is: Vegan, Keto and Paleo friendly, 3rd Party Tested and Made in USA. Formulated by and manufactured for: All Good Life LLC Clearwater, FL 33759 727-228-xxxx
What to avoid
Just a reminder the bottle will be a cobalt blue, so open to both lighter and darker approach ideas for the label itself. As mentioned above, trying to find the unique balance of communicating “wholesome,” “all natural” (think sunshine and light, health) but standing out with a more modern metallic “premium” looking label.
Dimensions are 2.625x6.875.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
js7y collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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