How HappyStacks started their product label journey
We like the simplicity and elegance in this one.
This is very close to what we want. It feels futuristic, premium and minimalistic.
This is what we mean by a unified look. Only the product name and a small detail stands out. However, the design is to cluttered for our product.
This is the boring part of a supplement label. If it's possible to make it look good, we think it would make a big difference for the overall impression of the label.
We like this kind of textboxes.
We like the handwritten font used here. Maybe we can use it for the slogan "Sharpen your mind". The cleanness of the black and white label combined with the excitement from the colored handwriting would probably work well for us too.
What colors do you want to see in your design?
What industry do you think your business is most related to?
Medical & Pharmaceutical
Description of the product
We sell cutting-edge, high-end food supplements, marketed in a friendly way that's honest and easy to understand.
Our first product Edge is a daily supplement that improves memory, thought process and stamina. It's sold in capsules, packaged in white plastic bottles with black closing.
Description of the product target audience
Our customers are 18-45 years old, of all sexes.
They are well educated and care a great deal about their academic and professional lives, but they also know there’s more to life than work. They are dedicated to their physical training and have rich social lives. Some of them aspire to be the best in their fields of work.
Most of them live in urban areas, but they like spending time in nature.
Their income level varies, from students to very well-paid professionals. They spend much more than average on health related products, such as supplements. They are willing to pay a high price for premium products.
They are very open tro try new food supplements they find promising, but at the same time they’re very conscious about everything they put into their bodies. They live a healthy lifestyle and eat organic food. Some of them are vegetarian och vegan.
We want you to design the label for Edge. Edge is the first of eight products in our new product line with food supplements for mental and physical performance. We want a unified look for the whole product line, so it's important the design is easily modified to accommodate the remaining products.
Use either black text on white background or white text on black background. Make the product name stand out with a blue color that symbolizes intelligence. There is no need to use our logotype. Just write ”Happy Stacks” above the product name. Feel free to pick font.
We want a minimalistic and modern design. It should convey reliability, but also envoke some excitement. Because of the simplicity of the design, we want you to put extra effort in the details so that it truly expresses high-end status. There’s a lot of information that needs to be included on a food supplement label, such as supplement facts, ingredients and instructions. Can you make those details look so good that people get interested and actually read them? A homerun would be a packaging that our customers proudly puts on their desks at work, and makes their colleagues curious enough to ask ”hey, what’s that?”.
In the file ”Edge Copy” you’ll find all the information that should go on the label.
What to avoid
Don't let anything we've written stop you if you have a really good idea. Feel free to suggest it to us!
This is the bottle we'll be using. It's 108 mm high.