Minimalistic Package Branding Design for a Cosmetic Hair Care Line - ONE PRODUCT

Cosmetics & Beauty

heyhair

www.heyhair.co

Shampoo - Advanced Activate+ Growth Shampoo;

***WE ARE ONLY LOOKING FOR THE SHAMPOO AS THE DELIVERABLE FOR THIS CONTEST*** ** THE OTHERS WILL BE FOR THE WINNING DESIGNER IN A 1-ON-1 CAPACITY*** All of these products are Vegan, Cruelty Free, Sulfate Free, Paraben Free, GMO Free, Phthalate Free, and Alcohol Free. These are all very important aspects of our specific formulations. ADVANCED ACTIVATE+ GROWTH SHAMPOO (***WE ARE ONLY LOOKING FOR THE SHAMPOO AS THE DELIVERABLE FOR THIS CONTEST***): This specially formulated shampoo combines the restorative benefits of natural plant extracts and vitamins to promote healthy, long-term growth. Biotin, Vitamin B, Ginseng, and Seaweed Extract work to nourish the scalp and fortify strands for hair that grows strong from root to ends. Smoothing Camellia and Olive oils leave hair feeling soft and hydrated. Especially beneficial for fine, thin, or dry/damaged hair types. ** THE OTHERS WILL BE FOR THE WINNING DESIGNER IN A 1-ON-1 CAPACITY** ADVANCED FORTIFY+ STRENGTH CONDITIONER: Organic Aloe Vera and Hemp Seed Oil revive dry strands with optimal hydration for hair that feels smooth and restored. Vitamin B5 and Rice Protein strengthen strands from the inside out for increased manageability and shine. Safe for use on all hair types, color or chemically-treated hair as well. ADVANCED STIMULATE+ HAIR SPRAY SERUM: This pre-styling spray is a powerhouse of Vitamins creating the ultimate foundation to prime your hair for all its styling needs. Spray hair with this Multivitamin to protect it against heat damage and daily environmental exposure. Strengthen and nourish hair while reducing drying time; adding shine and fighting frizz. This vitamin-packed primer can be used alone or under other styling aids.

Individuals use our products for a multitude of reasons, but mainly to provide extra hair strength to prevent hair loss. We use all-natural ingredients to ensure consumers have a natural alternative to some of the more harmful & chemical options to prevent hair loss. These products are Vegan, Cruelty Free, Sulfate Free, Paraben Free, GMO Free, Phthalate Free, and Alcohol Free. Which are all very important aspects of our specific formulations and important to our consumers. Age can range from the mid-20s to mid-60s. Most consumers reside in the USA and have a moderate income level, but also many customers internationally (mainly Australia, New Zealand, Canada, and other English-speaking countries).

For context, we are re-branding the current line of our Shampoo/Conditioner/Serum. These new versions of the products offer a ton more important ingredients to help with hair loss and hair thinning. It also provides us an opportunity to plus-up the branding of the products to reflect that. ***WE ARE ONLY LOOKING FOR THE SHAMPOO AS THE DELIVERABLE FOR THIS CONTEST*** ** THE OTHERS WILL BE FOR THE WINNING DESIGNER IN A 1-ON-1 CAPACITY*** As you can see in the product labels provided as inspiration, we are looking for a minimalistic approach to this new white label for these three products. Also to note, not all the products provided as inspiration are the same type of bottles (different bottle colors, pump style, etc.) but provided based purely on a label design perspective. We like how the inspiration products designs provide an accent of color on the labels. We feel this helps accentuate the label and make it pop without overwhelming with color – while connecting the products. We also really like the minimalistic approach to all three brands on their products as they don’t feel jammed with copy describing the product. A couple of examples have the brand name vertical, we don’t love that necessarily and would lean more to the TRIETTO style of presenting the copy, as that is consistent with our other products. The Shampoo product is what we consider the "hero" of the three products (it has the most benefits), so we will likely include a little extra copy, USPs, and ingredient callouts on that design -- while staying consistent with the overall design across the three products. Here is an overview of what we are looking for on the front and back of each product, but please review the doc attached for more in-depth information and copy directions. We'd also want to call out that these products are Vegan, Cruelty Free, Sulfate Free, Paraben Free, GMO Free, Phthalate Free, and Alcohol Free -- but based on the potential design are unsure of the ideal location for the time being. As you explore concepts, please keep this in mind. A reminder that Montserrat is the font used for our labels. ADVANCED ACTIVATE+ GROWTH SHAMPOO: Front: Brand Logo (heyhair) Product Name USP to the specific product/product description 3-4 key/important ingredients Bottle size at the bottom Color accent (location/design at your discretion) Back: List of Ingredients (provided in previously mentioned document) Placeholder UPC

No need for stock imagery on the product label at all. Some colors that can be avoided, as we already have successful products that use them are: green and red/maroon.

Shampoo Bottles: 8oz Amber Boston Cylinder Bottles with a flip-top lid. Label Dimensions: 4.5 inches in height x 5.75 inches in width. The labels will be WHITE and placed on the amber bottle.