kesoderlundC got their new product label by running a design contest:
Minimalist beer can design
Check out kesoderlundC's Product label contest…
Food & Drink
Description of the product
- Our product is a premium Ready-to-Drink canned cocktail, that provides a luxurious but playful hand-held experience, with healthy, energetic characteristics (simple, but fun) - A playful and energetic concept - Think a healthy redbull vodka with healthy attributes like non-GMO, organic, increase focus, hydration, vitamin infused, etc.
Description of the product target audience
18-35 year olds (our target market is mainly 18-25 year olds - college kids)
1) The wrap of the can: - minimalist pattern design that contains shades of pastel colors (ultimately, the colors will be based on the flavors we select - for the purposes of this contest, assume one flavor - we will partner with the winner or a few finalists after the contest is over to create additional flavor-specific designs) - patterns that are simple, but also ‘pop’ off the can and attract the eye - Examples of flavors include: Green Tea La Fleur, Twisted Champagne, Hot ‘n Sassy, RBV - In addition to the minimalist pattern idea, we would also like to see some creative watercolor or line drawing type designs as well (although, none that are not too complicated, intricate, and detailed) 2) Font of company name (which will be on the can) - we would like to see either elegant cursive or trendy minimalist block letters (all lower case) - feel free to also play with the color of the company name, for example shiny vs matte, gold, white, black 3) Font of flavor names, “abv %” 4) Location (front of can): name, flavor name, “abv %”, “xx calories”, no sugar”, “naturally caffeinated” 5) Location (back of can): “gluten free”, “vegan” 6) Location (side of can): nutrition label / surgeon general warning (these can be fake / made up for now) 7) Note: no logo
What to avoid
No detailed drawings of real life things/people/landscapes
See attached file.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
kesoderlundC collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I enjoyed working with aran&xa and the end result was more that I had expected! I would definetly recomend working together with her, especially when you have a product with a mostly female target audience.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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