imeldx got their new product label by running a design contest:
Mead label design for a badass Viking Horn company!
Check out imeldx's Product label contest…
Food & Drink
LongShip by AleHorn
Description of the product
We are in partnership with a Meadery to launch a Mead product. Traditional Mead has simple ingredients: honey, water, yeast. Brand message: cool, sexy, masculine, badass, adventure
Description of the product target audience
Modern vikings fans Male 25 - 50yo (usually with beard) Income: $50,000 - $100,000 USA
Label for Mead with Longship image and title 'LongShip by AleHorn'. Brand message: sexy, dark, cool. Please see attached Guidelines.
What to avoid
Avoid too colourful. Need to stay 'cool, badass, sexy'
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
imeldx collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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