The products (x3):
Gaelic Girl Irish Brown Bread Mix
Gaelic Girl Scone Mix
Gaelic Girl Soda Bread Mix
Concept Core Brand:
Gaelic Girl is a fun, Irish girl baking brand that has a female image of baking/Ireland that will entice tourists to purchase as a fun gift to bring home after their visit to Ireland.
We will also eventually sell within other regions outside of Ireland
Foreign visitors to Ireland who will purchase this in tourist shops around Ireland.
Irish Americans at Irish craft fairs, trade shows, Irish shops around the U.S.
Majority of consumers will be female, approximately 25-45 year old range (possibly older)
We believe the gifts will be sold to tourists who want to bring a fun, unique, Irish branded girly gift home to others (or possibly for themselves, after a visit to Ireland)
Our Gaelic Girl! (She will be immediately associated with the brand no matter what product she is on)
She is a young, Irish girl who represents Ireland and the fun, cute side to the brand (her image will eventually be on aprons, tea towels, oven mittens etc.)
1.) Image of 6 inch x 8 inch white cotton drawstring bag that the logo/bread mix bags will be sold in (450g size)
2.) 3.) 4.) Some cute girl baking images that I found online that might work as a guideline (animated)...
I don't need their hair colour etc. to be the same (I imagine our girl should have some shade of red or auburn hair with some cute freckles)
Her apron could have her image on it also.