maltD got their new product label by running a design contest:
Make mulled wine great (again!?) - with your label
Check out maltD's Product label contest…
Food & Drink
Description of the product
"Glow Wine" is the first mulled wine foodies & design lovers with a deep sense for high quality taste will love. While it tastes like no mulled wine before the branding has to be flashy and inspiring at first sight so that the customers are able to present themselves as the ones that know the latest "it-pieces" if they bring a bottle to friends. "Glow Wine" will be available during christmas season in three different product versions: red, white, rose. The red one is made from 100% Pinot Noir and is seasoned with dark chocolate, chili, tangerine, sloe, mint, maple syrup. The white one is made from 100% Chardonnay and is seasoned with apricot, quince, thyme, white pepper and honey. The rose one is made from 100% Pinot Meunier and is seasoned with rhubarb, rasperry, cherry, hibiscus, peach and cardamom. Why even wine drinkers and Foodies will love "Glow": it is from superior quality, the wine is single origin, it is made with less sugar than all mulled wines you know and with fine flavours that are outstandingly combined and are unknown from typical mulled wines. "Glow" is mulled wine in cool. And for the taste of a new generation. Glow wine is a desireable design object that evokes warm feelings of christmas.
Description of the product target audience
open minded for food and premium drinks, willing to pay a premium for high quality food (pricing of "Glow" will be 9,90€), affinity for design, like to meet for dinner with friends, seeking for new products and new tastes, like to self expose with new trendy products.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
maltD collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Mature consumers with very high expectations who are willing to spend a premium for superior quality.
From young to old. Everyone can drink our product.