Health-conscious, affluent women who value peace, beauty, and REAL ingredients, and who will easily spend for a product whose design ADDS VALUE to their lives. They savor each time they open the bottle, and interact with our product as a luxurious, 'heaven on earth' type of experience.
An sophistocated eye-catcher; stunning, timeless + classy. A natural attention-getter. Think Audrey Hepburn, Ritz Carlton, Anthropologie.
Clean, white + gold front panel, with a background color element that will be adapted/changed to future essential oil product labels (example - adapted to a rosemary label in the future). I was thinking a lavender-colored background of a watercolor brushstroke, or floral sketch/line art/lavender flower sketch.
The bottle is amber brown. I like the idea of the label 'interacting' with the bottle, such as using a clear label.
Other possible colors: Lavender, Gold, white, (Black - only if used in sketch).