3151618 got their new product label by running a design contest:
Luxurious energy drink
Check out 3151618's Product label contest…
Food & Drink
Description of the product
Energy drink with a variety of tropical flavors.
Description of the product target audience
With this drink, we would like to target people coming from a higher income level.
Update #1 After a great recommendation from one of the designers of this website I will try to summarize the requirements of this contest, however, if you are eager to dive more deeply feel free to read through some of the thought processes behind this drink, which will follow after the summary below: 1. We want to create a luxurious and simplistic energy drink, which unlike other energy drinks - it does not put emphasis on the energy boost, but on the design which shows that whoever is drinking it - is someone who wants to express in some kind of way - his high worth (just like designer clothes and other accessories do). 2. The name of the drink is Black Diamond. 3. Since our development approach is different or so to say the project plan - the design of the drink will tell whether the project will be worthwhile or not. Because of that, we have yet not developed a recipe and we are unaware of the labeling process. So we could only tell you the size specifications 32.8 x 21.6 x 13.6 (Red Bull-like), but not the method of labeling. 4. In the inspiration section we have provided you with a drink that we think has a perfect design for our needs. Because we do not want to limit your imagination, what we recommend you to do is not always required to be done! We can also say that the inspiration that we have provided would have won this contest since it is exactly what we expect from a drink that shows high premium status. So, sticking to its characteristics will most likely lead to a higher chance of winning this contest. 5. Having in mind the inspiration drink, you can check the little overview of why we liked it at the proper place for it where we have left a comment. ======================================================= As of now I and my team have not decided on a specific resolution since the product we want to be designed heavily depends on the design itself. In other words - we will choose the name of the product as well as that brand image that you create with the design that we like the most. Of course, this won't be entirely up to you as we have some ideas that we would let you pick from. But before we do that, we would like to share about the brand we would like to create. As stated before, we would like to develop an energy drink (tropical fruit flavor) that targets people from higher income levels. Hence, why the product needs to have a premium-like design and one that is "influencer-friendly". For inspiration we would like to share the following drink with you: https://www.instagram.com/white_colombia/ What we like about the drink is the luxurious and simplistic design. What also catches our eye are the colors and gold patterns. Because of that, we would like you to try and use the same techniques, but to also give it a taste of your imagination. Since the design importance of the drink, we haven't created a logo yet, and we would like to have you come up with a simple font type and tweak it so that it looks great on the can. And last but not least, we liked the diamond illustration. We think that this is a great sign of luxury and its place is justified on the can. Name of the drink - Black Diamond: This is the name that we most likely would like to go with. However, we believe that yellow/orange is the color (main color) that we would like to go with since it looks more premium, however, this entirely up to you. Because of the name, we would like to have a diamond/gem/crystal illustration on the front of the can. However, what bothers us is that the name "Black" does not correspond well with the yellow/orange color. Briefly: We would like to have a drink that shows signs of luxury and that is simplistic. We would like to have patterns of yellow color (gold), but not necessary unless you have a better recommendation. The name of the drink is Black Diamond. The sizing is 32.8 x 21.6 x 13.6 (Red Bull). We would also look forward to working with the winner of this contest for future design tweaks. We would also give feedback within 1-10 hours. Thank you for going through our requirements, and we wish all of you good luck!
What to avoid
We would not want the designers to avoid anything as we would like them to have all the best ways to express their own ideas. However, we would like to inform the designers that we do not like designs that are Monster-like. They seem too aggressive and with no simplicity in the design.
32.8 x 21.6 x 13.6 (Red Bull-like)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
3151618 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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