Loud packaging for innovative water
melinda.schmadl needed a new product label design and created a contest on 99designs.
A winner was selected from 61 designs submitted by 4 freelance designers.
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Company name
Drops H2
Existing website
Product name
Drops H2
Description of the product
Drops H2 is a new kind of super water that is infused with hydrogen gas. Through a patent pending technology, we have engineered a super water that has very high levels of antioxidants, which have immense health benefits.
One Drops H2 pouch (500ml) has more antioxidants than 252 bananas, 172 bananas, 12 carrots or 15 portions of spinach.
Drinking Drops H2 regularly will boost endurance and energy, minimise lactic acid, provide antioxidants and reduce fatigue, helps manage weight, boosts the immune system.
It is seen as a sort of energy drink for athletes, a beauty drink for the health conscious and a crispy super water for anybody.
Description of the product target audience
Our main target audience is any person (no specific age) who is health conscious, goes with new healthy trends, but also athletes and people looking to feel and look great.
Design wise we want to appeal to the “social media generation”, the product shall become an eye-catching accessory to any big instagram photo or story.
Style attributes
Design needs
The packaging is our special purpose engineered center spout standing pouch that is uniquely manufactured to capture the hydrogen within the water. The pouch is made up of recyclable polyethylene and has following measurements (see attached file). A sample print specs file is attached.
The pouch has four sides, two larger ones (equal size) and two sides (equal size).
The pouch shall be attention grabbing, stylish and have a theme that can later be adapted to a wider assortment (different colours etc.) when we will - in future - add different flavours.
The main focus of the package should be the brand (Drops H2) and the healthy hydrogen rich water function -> brand recognition and secondly there should be some focus on the health benefits. Also the logo can be modified as needed/to your liking (We just need to stick to the name Drops, the form can be as seen fit).
Key features of the label should be:
-Attention grabbing
-standing out (when for example placed in a shelve at the grocery store or fridge in a bar)
-stylish and communicate a “healthy/cool/trendy" lifestyle
-Customer should be able to recognise the product, if he/she knows the brand already
-New customer should be intrigued but after looking closely, roughly know what the product is.
-Design has to include following data: Drops H2, Premium Water infused with hydrogen, 0 kcal, 500ml, http://www.dropsh2.com, Drops H2 contains 200 million or more hydrogen bubbles per ml, Manufacturing date field, Expiration date: 1 year from the date of manufacture, ingredients: water (99.99784%), potassium hydrogen carbonate (0.002%), hydrogen (0.00016%), Recycling symbol (05 PP), QR-Code, EAN Code (barcode), Vegan symbol, Content table: Mineral Content: Calcium (Ca) 12.4 mg/L, Magnesium (Mg) 3.59 mg/L, Potassium (K) 1.03 mg/L, Zinc (Zn) 5.93 µg/L, Silicon (Si) 14.7 mg/L, Sodium (Na) 11.4 mg/L, Nutrition table: Sodium 0mg, Carbohydrate 0g, Saccharide 0g, Fat 0g, Cholesterol 0mg, Protein 0g
If you have any questions or need more info please contact us.
Package dimensions
see attached file
Attachments
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