sia 4 got their new product label by running a design contest:
Looking for a cool Label for our famous Granola
Check out sia 4's Product label contest…
Food & Drink
Description of the product
NOMAD is a café based in Heidelberg, Germany. We offer great coffee and breakfast as well as homemade cakes. Our famous granola is homemade and vegan - and has a lot of fans! This is why we decided to sell the granola in the café and in our upcoming online shop. There will be three different granola flavors - please send drafts for no1.) Original Almond Granola. 1) Original almond granola (vegan) 2) nut & seed crunch (vegan&gluten-free) 3) Coconut & Berries (vegan) The designs for no2.) nut & seed crunch and no3.) coconut & berries will be future 1-to-1 projects with the winning designer. They will come on 250gr and 500gr packages - we will use the same label for both package sizes. We will add the package size and the best-before date manually to the labels (please check brief for details).
Description of the product target audience
Our customers are foodies who like traveling the world and exploring the food scene. They typically look on Instagram for the next food hot spot. After spending their morning in our Cafés they like to buy the products that we use in the café, e.g. coffee beans, coffee mugs, banana bread pre mix and our granola. They will spend more money on our granola than they would spend in a supermarket. Most customers are female, 20-45 years old. most customers value eco-friendly packaging, thats why we chose craft paper packaging. At the same time thy are seeking for high quality, which should be indicated by the design of the label. we are also planning on selling the granola on our upcoming Webshop.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
sia 4 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Spirituelle Menschen , Weiblich Zwischen 20-45 Jahre
Competitive athletes aged 18-39
Männlich, von 30-60 Jahre mit höherem Einkommenslevel evtl. Biermischgetränke für die weibliche Zielgruppe geplant
Check out other food & drink design inspiration
We love talking design:
18 hours ago | 8 min read