Let's make champagne more desirable than ever!!
shanwei929 needed a new product label design and created a contest on 99designs.
A winner was selected from 73 designs submitted by 17 freelance designers.
Some of the designers who made it happen
How shanwei929 started their product label journey
Design inspiration
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Company name
86 Faubourg
Product name
Champagne SHANDOAH
Description of the product
the new champagne brand created by us should represent the typical French luxury lifestyle / Belle Époque, Elegance
Description of the product target audience
Both male and female crossing from Asia, US to Europe whoever enjoys a luxury lifestyle
Style attributes
Design needs
SHANDOAH
- is the brand name
- typeface / font is Belle Époque style (legibility is important)
- expression of Belle Époque: French old charm 1870-1914, Pleasure, Lust, Innovation, Elegance
LOGO:
- Q and S are the first initial of 2 founders of the brand
- Typeface: in either very traditional French, to be UNIQUE is the key
- style: Q and S combined together. pls refer to: monogram of (L&R) Louis Roederer champagne, Pol Roger champagne, or de Saint Gall champagne
TEXT AND FONT SIZE ON LABEL:
- CHAMPAGNE size is the half of SHANDOAH maximum
- SHANDOAH size should be doubled size of CHAMPAGNE, most dominant
- BLANC DE BLANCS
GRAND CRU
size should be as same as CHAMPAGNE
- 2008
TEXT ON CAP:
- SHANDOAH
ON THE COLLAR:
- Logo in front middle and SHANDOAH around
*please be reminded that our bottle is traditional green champagne bottle
*please refer to champagne label design guideline, a few samples we like are: Cristal, Pol Roger vintage (black & gold tone)
What to avoid
Boring, bling-bling, messy colour should be avoided
Package dimensions
please check on line to see the label dimension details of a champagne bottle
Attachments
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