otisfunkmeyer got their new product label by running a design contest:
Let's create a super dope craft label for cold-brew cannabis-infused coffee
Check out otisfunkmeyer's Product label contest…
Food & Drink
We are Akashic and we make a cannabis-infused cold-brew coffee for the medical cannabis market. Our target audience is high-functioning creatives who are looking to add a powerful tool to their arsenal of bringing new and amazing things to the world. Our product would feel at home at Whole Foods as it's organic and fair-trade.
What's your vision?
Describe what you want designed: We are creating a product label for our flagship beverage in our line of Akashic cannabis-infused organic drinks: An organic, cannabis-infused cold brewed coffee. Let's start with our story/manifesto, which will be on the back of the bottle: "We love cold brew coffee. It makes us feel stimulated, alive, and ready to kick into high gear, whether it's a big project or a night on the town. We also adore cannabis. It's relaxing, heightens the senses and creativity, and allows us to feel a part of a larger sphere of reality. Something magical happened when we combined the two. We felt calm but alert. Creative and ready to get all those ideas into action. So we thought, let's take that and share it with the world. What a better world it would be. And if we're gonna do it, might as well do it the very best. That's why everything we use, from the cannabis to the coffee to the water is clean, fresh, and natural. That's Akashic." So as you can see, we are excited about sharing the amazingness of cold brew coffee mixing with cannabis: it is quite a sensation that combines the psychoactivity of cannabis with the go go go of coffee. It lends itself to massive creative productivity! We have included images of the bottle we are using as well as the stock we are using for the labels. The stock is called kraft: http://www.frenchpaper.com/paper/by-color/kraft/speckletone-kraft.html We have 2 options that we are choosing between: 1) a 1.5"x1.5" square on one side with a 4"x1.5" portrait orientation rectange on the other side. 2) both sides with 4"x1.5" rectangles. To give you some idea of what it looks like in 3D, I have made 2 short videos of the sizing options we are dbeen playing with: https://vid.me/SXyb https://vid.me/nCfo We are also fans of the following labels and think they will give an idea of the direction we are going in: http://mirthprovisions.com/products/ http://www.coldbrew.com/ http://www.kivaconfections.com/products/bars I have also included some photos of designs I have liked lately as attachments :) We are primarily interested in single color designs, most likely black or brown, but if you have a passionate multi-color vision, we are open to it. Based on all of this, what we want is an iconic, visually striking label that will make someone go: "Yes! This looks awesome! I want this! Finally someone made this!" The kind of person that will say this is creative, into craft products, appreciates high-end design, loves Apple, uses Instacart/Instagram/Instapaper and/or shops at Whole Foods, and has a comfortable income and lifestyle. We want people to think "Oh! This looks like a drink you'd find at Whole Foods! But with cannabis! This is awesome!" We have worked hard to create a superior product in terms of taste and quality. Both our coffee and our cannabis is organic and fair-trade and we want to position ourselves as the beverage company you WANT to support because they're awesome and they share your values and outlook on the world. Something like TOMS shoes or Stumptown Coffee. In the stores where our drinks will be, the designs tend to be loud and bright, so we feel this aesthetic will really stand out in its understatement: http://s3-media2.fl.yelpcdn.com/bphoto/ZqSq2c_Ke-EmpBUvW9khqw/o.jpg http://randommization.com/wp-content/uploads/2011/02/Canna-Cola-marijuana-drink.jpg http://www.mmrockies.com/files/cache/67606f22fe883a288a53e354981f26f5_f94.jpg The following are a few keywords that we would like to provide as some inspiration as to what type of design we are looking for: Whole Foods, Instagram, Clean, Organic, Sophisticated, Premium, Refined, Classy. We want something that women in particular will enjoy. Not necessarily a feminine design, but appealing to women. Stylish. The front label needs to include the following: Akashic (which can be as plain or extravagant and designy as you like) "cold brewed" "coffee" "cannabis" "organic fair trade" "unsweetened" "Single Dose" "6mg THC" "16 oz." The back label is our story, repeated from above: "We love cold brew coffee. It makes us feel stimulated, alive, and ready to kick into high gear, whether it's a big project or a night on the town. We also adore cannabis. It's relaxing, heightens the senses and creativity, and allows us to feel a part of a larger sphere of reality. Something magical happened when we combined the two. We felt calm but alert. Creative and ready to get all those ideas into action. So we thought, let's take that and share it with the world. What a better world it would be. And if we're gonna do it, might as well do it the very best. That's why everything we use, from the cannabis to the coffee to the water is clean, fresh, and natural. That's Akashic." Some ideas we've been thinking about that could inspire you: -picture/photo/illustration of a coffee bean -a classy stylized cannabis leaf -slightly offset typewriter-style font that makes it feel hand done, similar to the menu for Old Town Cafe included below. -altogether handwritten-style label We guarantee to provide 100% feedback on designs so that it's worth your time.
We really love the idea of high-end craft products and that's what we're going for. The ideal situation is this: someone buys the drink and has it laying around and shows their friend the bottle and the label and the label communicates to the friend "oh damn, this is tight. I want to get this. I like who these people are and I like their style." So something that lends itself to sharing amongst friends is highly +++!!!
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
otisfunkmeyer collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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Men and women of legal drinking age in bars, pubs, restaurants and also retail sales in bottle stores
People aged 25 - 50, both sexes, usually employed or at university with income slightly above the average salary in the
Male and females all ages, California and New York area