Laundry & Home care product designs
tihomir.stefanov needed a new product label design and created a contest on 99designs.
A winner was selected from 151 designs submitted by 14 freelance designers.
Some of the designers who made it happen
How tihomir.stefanov started their product label journey
Who are you known as?
Aroma Cosmetics AD
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are the biggest cosmetic company in our country.
We are now in a process of developing new product line in "Home care" category, under the brand "Sensimo". There will be two sub-lines - "Sensimo Baby" and "Sensimo"
"Sensimo Baby" offers products specifically developed for baby's clothes
"Sensimo" offers products specifically developed for people with sensitive skin
“SENSIMO” – „Created to care for you“
"SENSIMO Baby"
• Specifically developed for baby’s clothes
• Offering expert solution
• Dermatological tested formulas guaranteeing safety and reliability
• Formulas, developed with mild surfactants avoiding any skin irritations or discomfort
• Formulated and tested together with dermatologists
• Recommended by the Local Dermatology Union
"SENSIMO"
• Specifically formulated for people with sensitive skin
• offering expert solution
• Dermatologically tested formulas guaranteeing safety and reliability
• Formulas, developed with mild surfactants avoiding any skin irritations or discomfort
• Developed and tested together with dermatologists
• Recommended by the Local Dermatology Union
The products are targeted in high price segment. Target audience are young people (25-40), mothers/parents, people with sensitive skin, people with high incomes, well informed people, people looking for quality and inelastic to the price for such products.
"Sensimo Baby" line includes 4 products.
"Sensimo" line includes 11 products.
What inspires you and how do you envision the design for your business?
Design and concept idea (why you suggest us this designs) of two front labels of two liquid detergents.
“SENSIMO” – „CREATED TO CARE FOR YOU“
! OVERALL PERFORMANCE OF THE DESIGNS SHOULD BE SUCH, THAT IT CREATES IN THE USER’S MIND AN ASSOCIATION FOR SPECIALIZED, TARGETED, AND HIGH QUALITY PRODUCT!
DESIGNS MUST BE SUFFICIENTLY VISIBLE AND RECOGNIZABLE AMONG THE COMPETITORS
DESIGNS MUST CREATE THE SENSE OF CARE, SOFTNESS AND TENDERNESS!
For more specific and detailed information please see the attached brief.
Other notes
Please note that initially we want to start with two of all 15 designs.
!!! Please note that if designs and a conceptual idea is liked and approved by us, the designer suggested them, will be asked to develop the rest products designs.
Please note that :
"Sensimo Baby" line will include 4 products.
"Sensimo" line will include 11 products.
Our offer is for all 15 designs.
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