azem got their new product label by running a design contest:
Launching a new drink with famous TikTok Content Creators across Germany!
Check out azem's Product label contest…
Food & Drink
Kingston Ice Kiwi Melone
Description of the product
Kingston Ice is a sugar free ice tea with the taste of kiwi watermelon. For our market it is quite unique, that an ice tea is sugar free. This should definitely be highlighted (in German sugar free = zuckerfrei). It tastes fresh, fruity and just a bit sour ("sour" should not be built into the design, just for your understanding) and will have a slightly greenish or reddish, transparent look for the liquid (please note that the final colour of the liquid is not 100% sure yet, it means it could be greenish but also reddish, so please keep this in mind so that the design can fit both colour variations!)
Description of the product target audience
TikTok Content Creators are shareholders within this company and will be the main advertising medium at the beginning. Therefor we are aiming at a target group at the age from 6 - 25, that the design should appeal to and attract. But keep in mind, that the decision makers for the 6-12 year olds are the parents. We want to stand out with the design. In this case please look at the attached bottles available on the market at the moment. They pretty much follow a decent, fruity design, this could be an advantage for us.
As already mentioned, we want to fall out of the line. You can see in the attachment, the form of the bottle (see attachment "Bottle"). It will have a full plastic sleeve/cover (see attachment "Full Sleeve packaging" as an example) around the bottle, giving you the opportunity to use the whole bottle for your creativity. Please note, that the full sleeve/cover must have a transparent space/line/field (you can build it into your design) where the liquid/drink is visible as customers prefer to see what they drink/buy and how the liquid looks. The options for the cap are red, blue, green, black and transparent/white. As we do not have a logo yet, you can work in whatever you have in mind for the "Kingston Ice" (writing, a badge or similiar) and we might use it in future. Also leave some space for the list of ingredients of the drink as it is a requirement by the governmental health department. "zuckerfrei bei 100% echtem Geschmack" should be worked into the design. Other than the above mentioned, please let out your full creativity. We are literally expecting to be blown away and to see perspectives to our product, that we did not consider before.
What to avoid
Using of English language as it is for the German market. Sugar free=zuckerfrei Kiwi Watermelon = Kiwi Melone (It might change to "Kiwi Wassermelone", but we have to see with the department for health) Designs for the cap, that we cannot realize e.g. a purple cap or a cap with writings on it. The options for the cap are red, blue, green, black and transparent/white. (keep in mind, that the taste is Kiwi Watermelon)
The diameter of the bottle is 64 mm and the height is 187,5mm.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
azem collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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