Awesome work ! I will continue to work with this designer
How rdykes started their product label journey
Who are you known as?
Acme Food Sales
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Acme Food Sales is an importer and distributor of superior food products from world markets. We also own four brands that are shipped to retailers across the United States.
What inspires you and how do you envision the design for your business?
We are looking for help to redesign the label and logo for our Festival brand products.
The concept would need to be easily translated across multiple packaging types from canned goods to glass jars to boxes.
The color profile would need to stand out in different retail environments from darker club type stores like Costco and brighter discount stores like Grocery Outlet. Although there are no color preferences, it would probably be best if the majority of the label were white or lightly colored to match all food types as there will be photographs of the actual product on the front of the label
The look and feel of the product would need to immediately represent to the customer the ideas of value and quality.
All labels would need space for Nutritional Fact Panels, Ingredient Panels and other FDA required labeling.
I will be including images of previous labels. There are definitely no attachments to any of the previous designs and no elements of the previous designs need to be preserved. This really needs to act as template that our in house graphic designer can duplicate quickly and efficiently so it needs to be simple with minimal colors.