King2017 got their new product label by running a design contest:
Label for World's First Ultra Premium Rum
Check out King2017's Product label contest…
Food & Drink
We are a craft distiller. Regatta is our flagship Rum and the world's only Ultra-premium Rum which it will be marketed as such. We want Regatta to be identified with the classy, sophisticated sailing and water sport activities its name hails from. Think sailboats, yachts, yacht clubs, cruise liners, and of course regattas. Our target market is the educated adult, who lives and works in or near a large city with discretionary income.
What's your vision?
We want the label designed for Regatta Ultra Premium Rum. The name is Regatta. As stated, we are looking for something very sophisticated. Currently the majority of Rum labels are stickers on a bottle. Ours will be either painted or laser etched on. Simplicity is key here. The only requirements are that the bottle in the red photo be incorporated as well as the blue commodore flag next to it (anchor with stars), and at least one Regatta be on the label. This is our sample bottle, the official one will be a bit more circular with a little less frost, it's important to see the contents. The flag does not have to be highlighted or the center piece. We also need the following: 1) The Government Warning “GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems” 2) The size & alc. content statements: 750 ML, 40% alcohol / volume (alc / vol) 3) Room for the statement: "Distilled & Bottled by _____________________" 4) Room for a UPC 5) Rum somewhere on the label, possibly under Regatta
The Grey Goose bottle below is a good example of the look we are going for. Some light blues and a small dash of red. However you are the artist and if you believe you can create a better label to communicate our message please submit. The bottle must have that 'pop' to make it stand out on the shelves.
$499 Silver package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
King2017 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Athletes (male/female) ages 16 and over, Bodybuilders, health enthusiasts, people pursuing a healthy diet or trying to l
60% Women, 40% Men 24 to 54 years of age, United States.
consumers of 30-45 age group, corporate/business people
60% female, urban audience, millennial, hipster, health conscious folks. Age 25-45. Imagine the people you'd find in a h
Ages 21-35 who want an alternative drink to beer. Location mostly LA and NY. Male and women consumers about 50/50 split.