Great designer who works fast and listens to our input!
How LeyendaNegra started their product label journey
What colors do you want to see in your design?
What industry do you think your business is most related to?
Food & Drink
Description of the product
It is a red wine with an intense load of varietal fruit with a touch of aging in oak, easy to drink and ideal from the appetizer to the dessert
Description of the product target audience
Generation x ('65 - '85) with medium-high cultural level and income
The design that we currently have is the black label with the pen, but seeing that using the pen the design is constricted and only more classic designs come out than what we want.
We have changed the blind contest and we have extended the duration.
We want the image to be modern and to express a hidden history, which everyone thinks is bad but in reality it is not.
It's like the story of the ugly duckling, everyone thinks it's ugly, but it's really a swan.
It has to appear "Leyenda Negra" which is the brand and "Cabernet Sauvignon - Syrah" which is the type of wine.
We are open to the change of typography.