We were very happy with the creativity of StudioAS, but also with the speed and his willingness to perform modifications. Great job!
The thought that went into the simplicity of the design was apparent! Great to work with.
It was great working with danc, he was very responsive to our suggestions and we are very pleased with his design
Excellent design and approach, very flexible and helpful
Working with Matt have been such a pleasant experience. I decided to work with him based on some of his previous work that I really liked and I absolutely never regretted this choice.
Firstly, I really like the final look but, and maybe more important, Matt totally understood the concept and was very flexible, friendly and available.
I would have given Matt 6 stars if I could and I will definitely work again with him in the future
- it's a DOG's life
Helena is great. The best designer we've worked with on 99 Designs.
How samantha.stanway started their product label journey
-Love how big and loud the name is, while it doesn't overpower the art.
- The concept is fun, without being too cartoony. Or too cluttered.
- Love the drama and excitement.
- Note how it's quite masculine, but very much appeals to women too.
- Distinctive, high-contrast color palette sets it apart from tamer brands on shelf beside it.
This brand is simple, lots of white space, but cleverly chosen/positioned artwork make it impactful.
- I like how the concept works equally well as a red and as a Rose.
- The round label and the monochromatic feel make it stand out on shelf.
- Equally appealing to men and women.
The rich colors (woodsy brown, reds) here keep this wine from looking cheap.
The unconventional shape of the label distinguishes it on shelf.
What colors do you want to see in your design?
What industry do you think your business is most related to?
Food & Drink
Custom Wine Designs
Description of the product
BAREBACK is an entry-level wine from Washington State. Excellent value, great for casual/everyday drinking.
Note:*This label will be a red wine, but the label should be able to work on a white wine down the road.*
Description of the product target audience
We are targeting new or younger wine drinkers trying lots of wines in $8-$14 range.
They have little or no wine knowledge.
Demographic skews female (est. 60/40% f/m)
No strong loyalty to a region, variety, or brand yet.
19-29 years old.
They will typically be buying this wine in a store (not a restaurant). So shelf presence VERY important. Needs to “pop" out at shoppers from the shelf!
Riding Bareback is adventurous and free! The label for Bareback Wine should suggest an accessible, uncomplicated wine that brings the fun, and can easily transition among social situations.
- Front label must be bold, to jump out on shelf.
- "Bareback" must be easy to read, of key importance.
- Label must have the vintage (2015)
- Must have “Columbia Valley” or “Columbia Valley AVA”
- Must have “Red Blend” on the label
- Screwcap for ultimate convenience. (screwcap can be any color)
Nice to have: some suggestion of Washington State (WA is known for evergreens, mountains, wild horses, apples, cowboys, windmills, space exploration/astronauts, to name a few things)
What to avoid
Nothing too cartoony. Deliberate, powerful artwork preferred. (see: "The Show" wine in the photos we uploaded).
People should feel confident bringing this wine to a dinner party. While Bareback is not "fancy", our customer needs to have some degree of confidence that it won't make them look silly.
Paper label - feel free to play around with unconventional shapes! Refer to the attached to see what the rest of the package looks like. Screwcap can be any color.