Pacino got their new product label by running a design contest:
Label Upgrade for Backvintage Wines - 2015
Check out Pacino's Product label contest…
Food & Drink
Background: BackVintage Wines Australia (“BackVintage”), is a Sydney based company, established in 2003. BackVintage has traditionally selected parcels of wines from premium wine producers and then, using its own winemakers, finished the wines to BackVintage’s specifications and bottled and packaged the wines for sale directly to consumers, via internet and telephone. The company’s core range of wines retails in the $13 to $15 per bottle price points. Backvintage has always delivered superb\unmatched quality and value at these prices. As a consequence Backvintage has attracted very positive wine writer reviews and media mentions and has developed a very good following, with the wines selling well in the Australian market. Our customer base broadly consists of wine drinkers who are: • Interested in wine and food generally. Not necessarily wine aficionados and happy to try recognised wine propositions offered by a knowledgeable and trusted source • Older age profile - 40+ • Male skew, but also a committed female following • Higher income, well-off professionals and similar demographics … wine drinkers who enjoy sourcing a quality product at an excellent price. To better understand the BackVintage brand story and wine range and pricing etc visit the company’s web site at www.backvintage.com.au . The company has now progressed to making its own wines – from vineyard to consumer. In moving to making our own wines we will continue with our focus on over-delivering on quality and value. We also want to enhance the presentation of our products to support moving to higher price segments, if we choose, and extend our market reach, consistent with the quality of our wines. To this end we propose to undertake a design upgrade of our existing wine labels to: • evolve them in a more premium and quality direction, without moving so far as to confuse or alienate our loyal customer base (we want to retain all our customers and so must be evolutionary rather than revolutionary with our changes) • sit more comfortably alongside higher price point wines in the market, commensurate with our quality, and • achieve these objectives with a label upgrade that does not translate to significantly more packaging cost in production, so we can remain true to our commitment to provide excellent value as well as quality.
What's your vision?
Designer's Mission: Use our existing label design for our core range of wines as the starting point and evolve it to a more consistent, professional, contemporary, and premium design. To be successful you will: • Retain key design elements from the existing label so existing customers clearly recognise the new design as a positive upgrade rather than something totally new • Use colours, if you elect to introduce new colours, that can be matched easily to coloured screw-cap /Stelvin closures readily available in the market – note that we will continue using screw cap and will likely want to match the colour of the screw caps to key colours in the label(s)….we currently use Backvintage branded silver\grey Silver Stelvin closures but will move to a different colour(s) if appropriate • Help keep label, printing, and stock keeping costs to a minimum by developing one core design that will work, with appropriate variations as necessary, across red, white and sparkling wines. The design could be slightly different (eg different colour touches) for red and whites. Sophisticated simplicity in design and avoiding excessive printing and production costs are key considerations in this exercise. • Deliver designs capable of being printed easily on standard label stock and sizes • Recommend a paper stock for us to use for best effect • Deliver label design(s) that comply with labelling requirements for the wine category. We will happily assist with suggestions and industry knowledge as needed, to ensure this is the case, but we require the designer to approach the task with a focus on delivering a final label design that will not require significant change to meet Australian wine labelling standards. Label Dimensions: Current labels are - Front 100 x 100 mm, back label 95*90mm. We will consider changing label size but conscious of production feasibility so would like to stay with current or approximate to current size, to ensure labels can be easily produced and affixed in packaging production
Use of Backvintage Logo and Roundel:::: The Backvintage (two bottle) logo, enhanced as deemed necessary, is to appear on both the front and back labels. The Backvintage roundel \logo design could (but need not) be used as a watermark at the front label. Slogans, Phrases and Images::::: Labels must not incorporate any slogans or “popular” images of animals or land features. The back label must include the phrase Produced by BackVintage Wines Australia, the usual legal requirements, eg alcohol content. The back label must also incorporate a Bar Code and a QR Code. Values that Labels Should Communicate:::: • Affordable luxury, refined offering • Premium/Super Premium • Classic, professional with a nod to the current • Serious but open to adventure • Confident Specific Colours to be Used:::: None specified, but designer should consider referencing existing colours, to signal continuity and evolution rather than design revolution Where Will Labels be Used:::: Packaging of red, wine, and sparkling wine bottles. How we would like to receive our new label designs:::::: We would like to receive the label design in the following file type: • Initial and review copies as pdf files. • Final copy will need to be in Adobe Illustrator files, and PSD plus say jpeg/gif • We require the design to be handed over in a format that can accommodate ongoing changes so that label printers can periodically change such things as Variety, Region, Vintage, alcohol contents etc , as these change with each production run etc.
A$799 Gold package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Pacino collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Wine needs mass appeal as sold internationally
consumers of 30-45 age group, corporate/business people
[1 Front & 1 Back Label] Uplift Drink Pack (More Details in Doc. Att.) - for YUNO BioTactical Drinks Line
The blend we are designing the content around is Uplift. There are six Unique Blends: “Energy”, “Focus”, “Memory”, “Upli
Males (21-65), millenials in beach towns, bars across the USA and more
College educated, 21-39, living in urban and suburban communities. Slightly more men than women