The labels don't need to have pictures of the products. For a very basic concept example, notice the "Bread Dipping Blend" label I've attached. This is not our ideal label, but shows that simple is can be better at times. We want something much better than this label.
We're going for a neutral feel. Not overly masculine or feminine. Notice the "Treasure Valley Salsa" label. I founded that company and developed that label to stand out from our competition. The entire label looks like an old treasure map with burnt edges, playing on the "Treasure" in Treasure Valley Salsa.
For this label, we're going for a play on "Creek" in Flavor Creek Foods. We'd like this message to be subtle. We can do this by making the shape of the label like the outline of a creek, and/or by putting a few clues around the label like some boulders from a creek, the bank of a creek or even some brush you find alongside a creek . Over all, we want it to look very clean, up scale, but not outdoorsy. In other words, we don't want our product to look like it should only be sold in Alaska or Montana. We will be selling our products all over the world. Something that will look good on a kitchen counter is also very helpful.
We don't have a logo yet because we didn't want the logo to influence the design of the label. Just put a place-holder for the logo for now or design a simple logo as a placeholder.
The winner will be paid for a logo design, assuming he/she designs one I like. Also, the winner will be paid for each new flavor created, but we'll discuss this before winner is chosen.