infkw got their new product label by running a design contest:
Label for Non Chips Potato Crisps, Mexican Salsa Flavor
Check out infkw's Product label contest…
Food & Drink
Description of the product
In total, we have a range of 3 x organic crisps products: 1. Organic Potato Crisps, Mexican Salsa Flavor 2. Organic Potato Crisps, Himalaya Salt Flavor 3. Organic Lentil Crisps, Natural Flavor The project is for the version Organic Potato Crisps, Mexican Salsa Flavor. All products are: - low in fat content (only 2% fat) - achieve a nutriscore „A“ grade (-> healthy) - organic - gluten free - vegan - free of artificial flavors - free of artificial preserving agents - popped (similar to popcorn production process). Not fried, not baked. Therefore they are low in fat and rich in organic nutrients. Reason to buy: - yummy, crispy crisps - „healthy“ crisps when compared to „common“ crisps containing 30-40% fat in content (g)
Description of the product target audience
Target Group: > 6+ years of age, female and male, children as well as grown ups Everyone who loves snacks and/but cares about a healthy lifestyle / healthy food Consumer price for a 50g bag of organic approx. €1.39/bag. Therefore, more expensive than "common" crisps, but on a competitive price level to other organic crisps.
Label function is to - easily communicate what the product is - easily communicate the consumer benefits (yummy, crispy crisps, organic, healthy/little fat, gluten free, vegan – reason, why to buy NonChips crisps) - create appetite / longing to buy these chips - visualise range character (3 x products, potential for more)
What to avoid
Use of Label: The label will be sticked on the front of the product foil/bag. Foil/bag will be single colored, white. Products will be used as samples for trade customers as well as consumers. Product size is 30g or 50g Shape of label: round Size of label: Dimensions label: max. 100mm in diametre Dimensions foil (length x width): 270 x 155mmElse: All legal & necessary product information will be printed on the bag of the foil: content, barcode, nutritional values, manufacurer etc.. No need to include it on the (front) label
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
infkw collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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