🇺🇸Label Ideas for a Female, Modern Take on Mr. Clean!!

Cosmetics & Beauty

Focus on Medical Colors - similar to the attachment, we like the use of blue and red (blue inspired from scrubs, red inspired from the medical cross)

Doctor's Orders

Doctor's Orders Hand Sanitizer

Doctor's Order is a hand sanitizer (liquid, gel, and wipes) brand focused on targeting millennial moms looking for natural based (potentially organic) hand sanitizing solution for both themselves and their children. The branding, tone of voice, etc. is supposed to be very approachable and somewhat playful, yet serious enough to fight germs, etc. Initial Ideas (open to others): Think a female doctor meets a modern version of Mr. Clean - female caricature with brand name. Love the idea of scrubs, hand washing, etc. Definitely open to ideas, this is just the initial vision. The attached image is definitely not meant to be directional, but just a quick thing we did in powerpoint. Packaging/Labels/branding: Needs to be scalable across individual use packets, to small squeezable tubes, larger pump bottles, and gallon containers. Spray, Pump, Wipes. Long term: Would love to expand into multiple CPG product categories, be it cosmetic, cleaning supplies, etc.

Consumer: Millennial moms looking for natural based (potentially organic) hand sanitizing solutions for both themselves and their children. Shopping Location: Target

I want a label that can be scaled across a multitude of cpg product and packaging types, but heavily focused on hand sanitizer type packaging. Focus on the front of the packaging. Packing sizes and types are attached as reference.

Avoid: Masculine identity/colors, use of stock imagery, etc.