Casey Miles got their new product label by running a design contest:
🇺🇸Label Ideas for a Female, Modern Take on Mr. Clean!!
Check out Casey Miles's Product label contest…
Cosmetics & Beauty
Other color requirements
Focus on Medical Colors - similar to the attachment, we like the use of blue and red (blue inspired from scrubs, red inspired from the medical cross)
Doctor's Orders Hand Sanitizer
Description of the product
Doctor's Order is a hand sanitizer (liquid, gel, and wipes) brand focused on targeting millennial moms looking for natural based (potentially organic) hand sanitizing solution for both themselves and their children. The branding, tone of voice, etc. is supposed to be very approachable and somewhat playful, yet serious enough to fight germs, etc. Initial Ideas (open to others): Think a female doctor meets a modern version of Mr. Clean - female caricature with brand name. Love the idea of scrubs, hand washing, etc. Definitely open to ideas, this is just the initial vision. The attached image is definitely not meant to be directional, but just a quick thing we did in powerpoint. Packaging/Labels/branding: Needs to be scalable across individual use packets, to small squeezable tubes, larger pump bottles, and gallon containers. Spray, Pump, Wipes. Long term: Would love to expand into multiple CPG product categories, be it cosmetic, cleaning supplies, etc.
Description of the product target audience
Consumer: Millennial moms looking for natural based (potentially organic) hand sanitizing solutions for both themselves and their children. Shopping Location: Target
I want a label that can be scaled across a multitude of cpg product and packaging types, but heavily focused on hand sanitizer type packaging. Focus on the front of the packaging. Packing sizes and types are attached as reference.
What to avoid
Avoid: Masculine identity/colors, use of stock imagery, etc.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Casey Miles collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
MADZ adz was super responsive, highly creative on the campaign that i designed. We really loved working with him, limitless and does it for the love of his job, doesn't put financial objectives in front but yes his client satisfaction, in which for a designer i deem that to be a paramounting quality.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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