The brand name "Quinto Toiro" means literally "Fifth Bull" and it's a
local expression that represents the gathering of people to eat and
drink , usually during the local traditional street bullfights.
This brand/brewery is based in Terceira Island (of the Azores
Archipelago, Portugal), an island of volcanic origin, known for it's
Unesco's World Heritage city, it's navigators, sea battles, castles,
poets, traditions, friendly people, untouched nature, good food and
drinks, etc. The local street bullfights are quite unique in the
and a relevant local tradition but not the real focus of the brand.
The label should appeal to knowledgeable beer drinkers but also wine
drinkers who would like to try quality beers.
The label will be used primarily in wine/champagne sized bottles
be elegant, mysterious and look like it's a quality product. Should
be easy to adapt the
colors or some elements to different beer styles (e.g. Pale Ale,
Should include the beer name/style; alcohol level;the words "Cerveja
(it means "Craft Beer"); the product origin "Ilha Terceira" (it means
"Terceira Island") and the ingredients list. (You may use English for
Keywords: beauty, quality, tradition, nostalgia, nature.
Very small video of the main city (Angra do Heroísmo), for
Focus on the video. Use the feeling of the video to guide your
imagination. See it as an ad for the craft beer Quinto Toiro!
The contest is now blind!
I would like to avoid the actual island shape. I don't think it's
nice/memorable enough and
also it's being used in several local labels of other products. You
can use generic and subtle elements to reference an island or natural
landscapes, doesn't have to be the actual shapes/photos.
The design doesn't need to be black and red. There's no reason to have
that colors, the label i sent as attachment was just an example. This
island is represented by the lilac color, but i don't think it will
ever work on a label, so i don't encourage you to try it.
Here are some good examples of elegant/polished labels i really like
(no specific order):