So easy and fast to work with! I really enjoy working with DesignSBS and can't wait to work with them again.
How LMW_mcp started their product label journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
We already have an established logo, which we are happy with. We need to incorporate that logo into a fountain drink cup design using print templates provided by the cup manufacturer. Our convenience store chain is known for its fountain drinks, so the design must continue setting us apart from fast food cups, Coke/Pepsi branded cups, etc. We are in search of a design that has a "refreshing," "thirst quenching," "fluid," and "full of life" feel because our customers often visit us on a daily basis as they go about their busy lives. The cups can tell a story and/or promote a positive feeling. We do not want just another institutionally branded design that uses only our 2-3 branded colors as used in our logo. Those types of designs have already been submitted to us by a local agency, with which we do not want to use. We want our actual logo to stay in its red/black/white theme but other colors incorporated in the design around it. We'd also be interested in leaving space on the cup for the customer to write in his/her name. We currently have 29 locations located in Southeast Missouri and one in Anna, Illinois. Two more stores will open in Southeast Missouri by 2017's end. Our biggest customer base is blue collared men and women who aren't necessary blue collared but have equivalent formal education to blue collared men and less professional careers than teachers, nurses, etc.
What industry do you think your business is most related to?
Food & Drink
What colors do you want to see in your design?
Other color requirements
We want more than our corporate colors of red, white and black used. Our logo must remain in its current red, black and white colors, but the designs around it should incorporate additional colors.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
A photo of our current fountain drink is being uploaded with the cup templates and our current logo. Please start with one of the templates and our logo while keeping in mind that the approved style will need to be adjustable to fit all templates. Only reference the fountain drink cup to see the colorful style that has set us apart for so many years, yet it is outdated in today's standard and our current logo.