Novus Creatus got their new product label by running a design contest:
Label design needed for a new functional drink to reduce HANGOVER for Asian market
Check out Novus Creatus's Product label contest…
Food & Drink
Other color requirements
Gold, Emerald, etc.
Description of the product
This is a new functional drink that reduces hangover for Asian market. We will have 4 different products with 4 flavors. We don't need company name on a label, just product name - 青醒 and flavor name (below). Black currant - 黑醋栗 Raspberry - 红树莓 Plum - 黑布林 Elderflower - 接骨木花
Description of the product target audience
These products are for social drinkers (not heavy drinkers). People who drink up to 3 beers or few glasses of wine. It hels you to reduce hangover in the morning and lets you stay sharp. This product is going to be placed in bars and restaurants.
It should be premium product. The main thing - this is functional drink so the label should reflect it. The compounds are natural, so this could be seen in label as well. We don't need company name on a label, just product name - 青醒 and flavor name (below). Black currant - 黑醋栗 Raspberry - 红树莓 Plum - 黑布林 Elderflower - 接骨木花 Also please add this text at the bottom of the label: Recovery drink 200ml I am also adding glass bottle measurements (PDF), low quality photo of the bottle and label printing area file. It would be nice to receive one variant with green emerald gemstone patern.
What to avoid
Please do not use specific Chinese/Japanese/Asian visual symbolic (red sun, asian conical hats, pandas, etc)
Please find glass bottle measurements (PDF), low quality photo of the bottle and label printing area file attached.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Novus Creatus collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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