andreas.handl got their new product label by running a design contest:
Label Design for Hard Seltzer bottle
Check out andreas.handl's Product label contest…
Food & Drink
DJINIUS - A genius way of drinking
Description of the product
The label requested will be for a new HARD SELTZER range of products (pineapple, pink grapefruit, ginger-lemon, strawberry)
Description of the product target audience
WHO IS THE TARGET GROUP OF OUR HARD SELTZER? Young people from 18-35 yrs; both female & male; People who are looking for fun, trendy drinking alternatives with less alcohol & less calories and sugar. People who are interested in a healthy, but still fun lifestyle. People who are bored of beer, wine & cocktails and looking out for something fresh & light & cool. The current market leaders on the Hard Seltzer market are White Claw and Truly - both designs can be taken as a reference. www.whiteclaw.com www.trulyhardseltzer.com
The label should express the following feelings: YOUNG, LIGHT, FRESH, FUN There are 3 concepts which we think would be a good fit for our brand/product: 1. gender-neutral, neutral black&white, color code only for different varieties graphical (like whiteclaw.com) 2. NEW BRIEFING: No more fruit-based design - please develop designs for concept 1 or 3 3. fantasy driven, playful, colorful (like seedlipdrinks.com) Additional Information: The main focus on the front label should be the fruit and Hard seltzer. The brand (Djinius) isn´t that important. Due to the fact that hard seltzer is new for the European market the label should also explain the product (sparkling + alcohol + fruittaste) without words (I know thats complicated ;))
What to avoid
overloaded designs, hardly readable in the shelf
Front label: 84 mm x 95 mm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
andreas.handl collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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