I was very happy with my experience. The entries I received throughout the competition were the most accurate and appropriate interpretation of my brief. Communication was also very good and combined with helpful suggestions I was able to get a great packaging design in under 4 days.
How jamesyoung started their product label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Frozen meal delivery service. Customer orders via a web menu and food
is delivered. Target customers are single people, students, the
elderly, and anyone who doesn't like to cook.
What inspires you and how do you envision the design for your business?
The competition will be designing just ONE of the labels for my 33
products. The winner will then be invited to duplicate the concept for
the rest of my products at a rate negotiated between them and myself.
Things that must be on the label:
2.Title of meal and it's corresponding menu number.
3. Which part of the meal is in the container (each meal has 1-3
containers for it's different components. e.g. one for the pasta and
one for the sauce)
4. Re-heating instructions for that component.
5. Picture of the meal (pictures have already been taken)
Please see the notes and attachments for a more detailed outline of
the particular product I will be using for the competition.
The meal you will be designing a label for is number 23, "Grilled
Barramundi with Potato Galette and Hollandaise Sauce".
This Meal Has 3 containers. One for the fish, one for the potato, and
one for the sauce. I have attached a rough example of each below.
Please feel free to change any aspect of the label you wish as long as
the 5 points mentioned above are still present and clear.
The pakaging will be a cardboard slip that wraps around the container
shown in the attachments. The topside of the packaging will be the
label so the dimensions will be that of the “top out” measurement
shown in the attachment.
Let me know if anything is unclear or you require additional