harise got their new product label by running a design contest:
Label design for Chap-Lip Lip Balm's 60ct Jars
Check out harise's Product label contest…
Cosmetics & Beauty
Chap-Lip Lip Balm(this is the name of our brand) with name of our company which will be printed somewhere in smaller font size "Produced by CITCO" (with CITCO logo)
Chap-Lip Lip Balm
Description of the product
As the name implies, Chap-Lip Lip Balm is a line of 6 assorted flavors of lip balms: Original (unflavored) Cherry Grape Berries Coconut Citrus We emphasize that it has "Vitamin E"
Description of the product target audience
Our target audience - people shopping in grocery, drug, convenience stores or gas/petrol pump stations. Why do they buy our product over many other brands? -great impulse appeal - our 6 flavors have bright and colorful packaging (most have water-color type of fruit images). -typically very good price - about $1 each. Brand names (like Chap-Stick, Blistex, Burt's Bees) are typically double the price. -customers who try it; they come back to buy again. Gender - approximately 60% women and 40% men. Location - more popular in dry and colder climates. Income level - all income levels purchase our lip balms.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
harise collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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5 days ago | 12 min read