t_urazbayev got their new product label by running a design contest:
LABEL FOR COGNAC
Check out t_urazbayev's Product label contest…
Food & Drink
JSC GOLD PRODUCT
Description of the product
Cognac with strength of 40% alcohol. Suitable for use at celebrations, with friends, at home. Cognac - high quality, taste predominates over competitors in the specified price category. Our company owns the largest vineyard areas in Kazakhstan, thanks to this we can produce a quality product and are the best producers of cognac. Product visualization should reflect to the consumer that this is a product created under ТURGEN ТМ, which means perfect product quality, a perception label should say that this product, created under the motto “quality is above all”, does not drop the acquired image through fault and stay within the familiar and accepted design for the consumer.
Description of the product target audience
Men and women, 21+, income: middle, working class (analogy to Toyota Camry, KIA, Hyundai). Psychic portrait: A person uses cognac to relieve fatigue, malaise and improve his mood in the company and at holidays or at traditional Holidays.
A label or a tag for Cognac "Туркестан"
What to avoid
Forbidden: image of children, comparison / repetition of competitors' products Not desirable: elements affecting sexual, religious, state issues.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
t_urazbayev collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Fantastic job by Renata. She followed instructions and added her creative detail to the design. She encompassed what we needed for this specialised line of products.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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