label for Brazilian RUM
smitdog needed a new product label design and created a contest on 99designs.
A winner was selected from 109 designs submitted by 19 freelance designers.
Some of the designers who made it happen
How smitdog started their product label journey
Design inspiration
What colors do you want to see in your design?
Other color requirements
No
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Company name
Roque Rum
Existing website
no
Product name
Roque Rum
Description of the product
Roque Rum is made only with finest Brazilian ingredients (Sugar Cane & Spices).
Named after Brazil’s most infamous pirate, Roque Brasileiro.
Aiming to become the rum of choice in Brazilian bars and nightclubs and expanding globally.
Aiming to create a lifestyle brand where it´s ok to explore new horizons and conquer your own destiny.
Description of the product target audience
Roque will be aimed at 25 - 55 year old men and women bar and nightclub patrons who appreciate a good rum, neat, on the rocks or mixed in a cocktail.
Style attributes
Design needs
We're a group of 11 rugby playing rum runners, all of whom have very different opinions about the label and invite the designers to be as creative as possible. Feel free to think outside the box and let your imagination run wild steampunk, old world pattern and designs, references to Brazil and Rio de Janeiro, Brazilian mermaids (iara), space pirates, or just simple and subtle text and patterns. As long as the design is original, stands out, and something that people will notice on a shelf.
Please put the label against a clear bottle as this will be for our white rum.
TEXT :
ROQUE (note: should be very big and prominent)
Rum
Rum Brasileiro
Rio de Janeiro - Brasil
1000 ml
40% Vol
What to avoid
Avoid cartoons and anything, stock standard, cliché or cheesey.
Please do not use stock imagery
Package dimensions
10 x 14 cm
Attachments
Bronze package
Free features
-
Blind contest
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Guaranteed
Deliverables
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