D.v.o got their new product label by running a design contest:
Label for Biodynamic Wines
Check out D.v.o's Product label contest…
Food & Drink
Other color requirements
The background must be white
Domaine du Vieil Orme
Infinity - Sauvignon 2018
Description of the product
We are winemakers from father to son since 1804. The estate has undergone several major changes in each generation For our part, we have been working for several years to return to a great respect for nature by working as "old" generations: by observing nature, the sky, the movement of planets (which influence cultures, tides and wines). Since we work in respect of nature, we find plants: flowers, herbs, insects, many, many different birds, that we did not have anymore in our vineyards, and our wines have received several medals (in Paris and in Macon). Our farm, has just been classified: High Environmental Value The study of the influence of planets and biodiversity (plants and animals) on our vineyards and on our wines is an important step in our development. We want to mark this turning point by designating the label of our main production (which accounts for more than half of our white wine production) It will be a Sauvignon - 2018 vintage - and we think we call it "infinity", the name is under study but it is not the main information to consider. For the launch of this new design, we will produce promotional and packaging items with the graphic elements of the label (eg: tasting glasses / corkscrew / paper bag / etc.) we also plan to use the design of the label to redo our website and our boxes of packaging, so that the salons, everything is in harmony. Each of our suppliers will be in charge of the adaptation of the label on the developed supports. The design/a part of the design must be easily adaptable, it will become a little visual support of the logo of the company (which musn’t be changed). We want the design to be very visible on the shelves and above all very recognizable. Description of the product target audience
Description of the product target audience
TARGET AUDIENCES: Mainly 40-50 year olds, modern, wanting to eat healthy, natural and environmentally friendly in their busy lives. Also appealing to vegans. The target audience is both males and females. Income level medium to high, living in Norway's main cities. This brand is all about being bold, modern and lovable.
WHAT TO DESIGN The exact measurement of the label is : height = 9 cm / width = 7 cm The concept must be on a white background. We have an obligation to use the shape of the green bottle, (https://www.pinterest.fr/pin/21251429478573432), GOAL: design super awesome packaging that will pop in the shelves. We are looking for authentic, cool and interesting font options paired with abstract patterns or imagery to represent our philosophy. VISIBILITY OF TEXT: Here is the priority of the text and design of the label: 1. A design recognizable 2. Our logo attached (a the bottom of the label) : INPHINI – Domaine du Vieil Orme, not too big 3. The mentions : Infinity – Sauvignon 2018 STYLE IDEAS: - Modern, clean, minimalistic and natural feel. - Must be unique and lovable. - Check out some labels we love : https://www.pinterest.fr/domaineduv/projet-biodynamic-wines/. (we wrote our comments in the description of each pin) Feel free to suggest other styles that you see fit, we are open to ideas!
What to avoid
We can not use embossed effect We can not print 2 hot inks on the same label We are not allowed to use another shape of bottle than this one : (https://www.pinterest.fr/pin/21251429478573432) Thanks also to avoid : oriental style and an overloaded design
Height 9cmx Width 7cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
D.v.o collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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