rlasek got their new product label by running a design contest:
Krampus is Coming! We need an illustration/label
Check out rlasek's Product label contest…
Food & Drink
We are a small craft brewery, established in the industry for over 20 years. We sell beer in draft and in 22 ounce "bomber" style bottles to the public. Our target audience is men and women, aged 21-45 with disposable income who enjoy craft beer, community and adventure.
What's your vision?
We are looking for a label to match our Christmas seasonal Imperial Black IPA called Krampus. Krampus is folklore legend in the Austrian-Germanic Alps region. Known as an anti-Santa Claus, Krampus is a demon like creature with horns, and resembles the look of a goat type evil entity. If you have been bad, the Krampus comes to your village at night, steals your children, enslaves them and eat them. He is the remedy to behave....or else. We would like to have a beer label that has "Krampus" as the label title, with our logo centered at the top of the label. (supplied template attached) We also want to have a good border that matches the theme of the label, much like a frame for a picture. Colors to consider are Red, Black, Dark Green, and any other evil color. This MUST be vector art. Samples of what we are and are not looking for are attached. A little template will also be attached to fit our brand style, as well as other labels we have used in the past.
We want the evil look. (think WOW). Feel free to browse different renditions and images of Krampus on the web. We don't want you to be specific. Feel free to explore your own style to fit what we would like. We would like a little more modern look, and not as traditional as some European images provide. I am posting images of samples NOT TO USE. And also, a template that gives you the diecut outline of what we already use. As mentioned earlier, this needs to be a Vector file.
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
rlasek collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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