GRASS KIDS is a kids’ nutritional shake product designed to supplement the nutritional intake for children. It’s prefect for a breakfast, snack, or even dessert. Kids LOVE IT! Moms LOVE that their kids love it!
Description of the product target audience
Obviously KIDS are the audience, however, the MOMS are typically the decision makers in purchasing. We need our label to appeal to BOTH MOMS and KIDS.
The age demographics break out like this:
MOMS: 25-45 year old >>> Equally split between 25-35 and 35-45
KIDS: 2-12 >>>We don’t have exact data on the ages of the kids, but most reviews indicate 2-8 as our sweet spot. However, we need it to appeal to 12 year old kids as well.
WHAT IS NEEDED:
• DESIGN A NEW LABEL (2 Flavors – Chocolate & Vanilla)
• PROVIDE DIGITAL MOCK UPS OF PRODUCT FOR ONLINE MARKETING
What to avoid
- nothing crowded
- no chunky fonts
ACTUAL SIZE OF LABEL IS 3.5” X 15” >>> I will have to confirm the printable space.