Paul Hobbs got their new product label by running a design contest:
Kapheino Coffee needs a label for its specialty coffee beans
Check out Paul Hobbs's Product label contest…
Food & Drink
Other color requirements
After reviewing a lot of designs, we have decided that purple doesn't really suit the brand (even though it's a nice colour). Feel free to use any colour you think will match the brief.
Description of the product
We are Kapheino Coffee. We love coffee and we love our planet. We are on a mission to help as many people as possible make the transition away from coffee pods and capsules (billions of which are ending up in landfill every year and devastating our environment) to grinding and brewing their own coffee at home without sacrificing the convenience of pods or capsules. We sell quality stainless steel equipment for grinding and brewing coffee at home, as well as roasted specialty coffee beans. We offer 6 different coffee varieties - three single origin coffees, and three blends (including one decaf).
Description of the product target audience
We're not sure we want to be limited here as our target audience may change over time as we develop/refine our message and the range of products we sell. However, our initial research has highlighted to us that males in the 35 - 55 age bracket are typically interested in our products and our message. The marketing of our core products (for grinding and brewing) will be very targeted and buyers of our coffee beans will typically be existing customers.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Paul Hobbs collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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