Kapheino Coffee needs a label for its specialty coffee beans

Food & Drink

After reviewing a lot of designs, we have decided that purple doesn't really suit the brand (even though it's a nice colour). Feel free to use any colour you think will match the brief.

Kapheino Coffee

www.kapheino.com

Kapheino Coffee

We are Kapheino Coffee. We love coffee and we love our planet. We are on a mission to help as many people as possible make the transition away from coffee pods and capsules (billions of which are ending up in landfill every year and devastating our environment) to grinding and brewing their own coffee at home without sacrificing the convenience of pods or capsules. We sell quality stainless steel equipment for grinding and brewing coffee at home, as well as roasted specialty coffee beans. We offer 6 different coffee varieties - three single origin coffees, and three blends (including one decaf).

We're not sure we want to be limited here as our target audience may change over time as we develop/refine our message and the range of products we sell. However, our initial research has highlighted to us that males in the 35 - 55 age bracket are typically interested in our products and our message. The marketing of our core products (for grinding and brewing) will be very targeted and buyers of our coffee beans will typically be existing customers.