Our new label for the wine range "Caveau des Jacobins".
The project in context: in 2005, the wine cooperative of Arbois bought the cellar coop of the village next door, the Caveau des Jacobins. Since that, this brand that was very strong has gradually priced the place of a first price in the range of the wines of the fruituire d’arbois.
Today we want to revitalize this brand with very strong potential and loyal customers.
We want a complete rejuvenation while maintaining this powerful attachment to the terroir and the history of our vineyard. We want to restore all these letters of nobility to this great wine of the Jura.
The label must include the words "cooperative à Poligny" or "cooperateurs à Poligny".
We imagine something that gives the main part to a graphic type drawing in order to accentuate the craft side of our wine. However, we must not fall into the clichés "old France", the vineyard of the jura is modern, ambitious and very dynamic, turned into the future and the export. We must therefore endeavor to give something charming and highly rewarding for our grape bringers from this cellar and for the town of Poligny, of which we are nevertheless one of the important representative actor.
Attention: we use different sizes of bottles in the jura including the bottle Jura 75 cl, the clavelin of 62 CL for the Vin Jaune and the half bottle Jura for the Vin de paille.
This new label must therefore be declinable: in chardonnay, in pinot noir, in white tradition, in macvin, in yellow wine, in vin de paille.
Of course, “Caveau des Jacobins" must appear very clearly on the label. Also the AOC “côtes du Jura”, the millesime and the grape variety / type of wine.