Kemp Road Beverages got their new product label by running a design contest:
New Juice and Smoothie Brand for the Australian Market
Check out Kemp Road Beverages's Product label contest…
Food & Drink
Tolly’s Natural Drinks Co is a range of premium fruit juices and smoothies sold in single serve 350ml glass bottles for a quick pick me up on he run. Target audience 18-35 years.
What's your vision?
We are looking for a logo and label format for our new fruit juice and smoothie line. It will be a modern premium product but with heritage, so needs a look the part. The Tolly’s name comes from the nickname of the Tollemache family who have been involved in the orchard and fruit juice market since 1974. Our initial product range will consist of 3 smoothies and 3 juices: - Orange Juice - Clear Apple Juice - Apple, Carrot & Ginger Juice - Kiwifruit Smoothie (Green) - Boysenberry Smoothie (Red) -Mango & Passionfruit Smoothie (Orange/Yellow)
This contest is for the logo and a mock up on bottles with ingredient backgrounds. The colour of the logo should change based on the product variant. Label will need to have a solid colour as the background as the juice naturally separates i.e. no clear labels. Label Size 200mm wide 70mm deep, however this contest will only be judged on the front panel, the bottle has a diameter of 65mm.
A$299 Bronze package
Every design category has flexible pricing for all budgets. Product label starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Kemp Road Beverages collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
She followed the design brief to a T and offered various options which was very much appreciated. When I saw her design come in, I knew it was the winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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