I am super excited to launch this contest. Below you'll find all the information you will need to nail this design. As you'll see, me and my team have a pretty good idea of the design and it's specifics, but at the end the freedom is yours.
We will be updating this section with more information as we go along . Every update will be posted in "Messages" section as well.
Our team came up with a specific design with all the information that needs to be included on the label. The main focus will be on typography, layout and colours of the label. I want to give you as much freedom as you need. Please have a good look at the sample images attached from Onnit Nutrition as I think they nailed these designs and it's probably the closest to what we are looking for. Maybe just a little more industrial and serious.
Next up I would like to describe our product in KEYWORDS:
MINIMAL, CLEAN, UNIQUE, PROFESSIONAL, SOPHISTICATED, EYE-CATCHY
This particular label should be bright. We will be using a see-through tub and white (most likely) screw top. Please find attached image of the tub and our colourless "sketch" label on the tub.
We've uploaded a sketch image where you're able to see all the information that has to be included and dimensions of 3 sections. As you will see, both "information text" sections on either sides should be at around 7-8cm long.
The label will be printed on either Metallic Multi-colour or Metallic Silver papers.
Here are some key bullet points not to miss or otherwise mention:
@ We would like to have both QR Code and Barcode within the design. Those will be supplier in later stages.
@ Business address will have to be included in the later stages as well.
@ Vertical "Jawbreaker Labs" logo as well as the "jaw" vector logo in the centre should be present throughout all designs. (this will be carried on throughout all the products we will be releasing in the future)
@ Please note 0.8mm width horizontal lines going across the length of the label. (this can be avoided if you think your design would look better without the lines)
@ Product flavour will be "Lemon Sherbert". Stock images to illustrate the flavour are OK, although I've no idea what are the prices for stock images. Maybe an option with and without stock image would be great. An illustration?
@ We would like to see a custom modern vector pattern going through the whole label. It should be bright (ish) and subtle colour. Example can be seen in our sketch file attached. This is just an image I found and used illegally. (oops) I think it looks great and fills the dead space. As a suggestion - I was also thinking of using our "jaw logo" (attached) and making a pattern from it. Feel free to interpret this as you please.
@ Our logo "Jawbreaker Labs" as well as "Jaw" logo can be in different colour.
@ "Informed Sport" and "BRC Food Certificated" labels must be included within the label design.
@ Pantone Colour Trend Report from where we've selected our top colours (attached) https://www.pantone.com/color-of-the-year-2017
We also have colour options that we would like to see in the design. Those were selected from Pantone Colour Trends from 2016 and 17. Please go back to colour requirements section to see the options.
PLEASE NOTE THAT WE WILL BE LOOKING FOR 1-ON-1 PROJECTS WITH THE WINNING DESIGNER. WE ARE WORKING ON MINIMUM 4 MORE PRODUCTS TO LAUNCH IN 2018 ALONE.