heluca got their new product label by running a design contest:
Japanese Matcha Product Needs Label - *GUARANTEED & BLIND*
Check out heluca's Product label contest…
Food & Drink
Description of the product
We are zenji matcha. We offer premium grade, authentic matcha powder from Japan. Our brand is minimal, sophisticated and Japanese in origin. Please note that this will be a single product brand (not just a product within a range). So please keep this in mind when designing the label.
Description of the product target audience
Female, ages 18-40, Europe and US. Our primary marketing channels will be Instagram and Facebook.
We are looking for a sticker label to go on the front of a kraft black pouch. The label should be Japanese, minimal and sophisticated. Along with the copywriting, we are looking for you to come up with the brand colours and some form of iconography to represent the brand. It should contain the name of our brand (Zenji Matcha / ZENJI MATCHA or zenji matcha) along with the following information: ----- Premium Grade Japanese Matcha Powder Boosts energy and concentration Increases metabolism, aids weight loss Superior source of antioxidants [50 servings] [100 grams] [6 calories] From Shizouka, Japan ----- The design should be modern and minimal with a Japanese flair. This is a blind guaranteed contest and we will be providing fast feedback on designs.
What to avoid
We are looking to avoid anything cutesy. Please check the Files for the styles that we like.
The sticker label will go on a black pouch that will be 20x13cm. The label size should be around 12cm in height and 9cm in width. Our Kraft bag will be coming from a company called Copious bags, and can be seen here: http://copiousbags.com/4oz-black-kraft-stand-up-pouch/ Here's some examples of other brands using their packaging. https://uk.pinterest.com/copiousbags/copious-black-packaging/
Every design category has flexible pricing for all budgets. Product label starts at $299.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
heluca collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 2 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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