We need a product label design for our athletic performance, weight loss, and appetite control product line of which MCT oil will be the first product. We want to call this product line “Terra Fuel” so we expect to see this wording somewhere in the front of the label in an attractive font.
We are attaching several examples of the competition whose designs we seek to beat (“Competitor #1” and “Competitor #2”).
Since the product is targeting active individuals we want it to scream “Action” or “Sport” so that a buyer can see it from far and get a good idea of what it is about. In other words, we need a dynamic label. We have attached an example of a design we received which we will likely not move forward with due to poor response in surveys (“Terra Fuel Label Exhibit”).
In the front we expect to see most of the imagery and the claims supporting our product and here are some examples you can use even though we might refine them later on:
- 2x MORE fuel than carbs & protein
- Lose FAT with FAT
- Enhanced thermogenic weight loss
- Appetite Control
The back should contain some background information regarding the product and how it is metabolized by the body as well as some recommendations on how to consume it. We could add some imagery recommending how to use the product:
- In Coffee and/or Tea
- As a cooking Oil
- Mixed as a pre-workout drink
- In shakes/fruit bowls/salads
The side panel should contain “Supplement Facts” table and a list of ingredients.