I want a label that really catches the eye in the clutter of the pharmaceutical world. It needs to be informative, and be able to highlight the incredible benefits of our product, but not be so text heavy there is a novel on our bottle and people cannot easily pick out the benefits of our product.
Our brand's mission statement is, "to kickstart individuals to effectively and conveniently impact their health, energy, and lifestyle through quality supplements and applicable information to pursue their purpose and passions." Our tagline is Kickstart your health.”
Our logo and colors are full of energy and high quality, but also not too serious and corporate looking. It's holistic with the leaf and uses nature and green for themes instead of synthetic or sterile.
I would like a diagram of a beadlet on the back of the label as this is a unique selling proposition because beadlets allow for optimal absorption. I have attached a picture of something similar. I want something that is is a mixture of text and pictures but not too cluttered. Naturwise probiotics does a very good job in mixing text with pictures.
Our colors are blue with a little bit of green and white and black can be used. On the front I would like our name and logo but I would like Pure · Life and then Probiotics underneath it more prominent. Sustained release, 15x more powerful than capsules, 6 billion CFU, 16 strains, specially formulated to mirror the digestive tract are all things I would like to convey, but I would like to be able to update the wording. I would like a seal like RAW probiotics has that says potent promise arrive alive. I have attached examples of all of these.
Also somewhere on the label it should have non-gmo, gluten free, and soy free picture (similar to RAW foods). I am so excited to see what everyone will come up with. We have spent a long time researching the best products and are custom formulating them so that people really see a difference in their nutrition in such an easy, simplistic but effective way. I want our customers to be so Wowed by our product and it starts with the label!