infMSA got their new product label by running a design contest:
Indian Lager Beer Label
Check out infMSA's Product label contest…
Food & Drink
Other color requirements
Pantones: Blue 2384 C, Yellow 123 C, Black 6 C, and White
Description of the product
Rupee is a premium Indian inspired lager beer which is best accompanied with Indian/spicy cuisine. We are on a quest to become the go-to beer served at Indian restaurants around the world. We are made with less carbonation so you don't get that heavy/bloated feeling, which is common when drinking beer alongside an Indian or spicy meal. We are also made to a traditional Indian recipe using rice, maize, and 3 types of hops.
Description of the product target audience
Our target audience is Indian and South Asian (Indian, Pakistani, Nepalese, Bengali, and Sri Lankan) restaurants and customers looking for a beer to accompany their Indian or spicy food.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
infMSA collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Male and females all ages, California and New York area
young to middle aged, with good education and income, in China, who wants to be appear to have sophistication and taste
21-35 year olds ( 70% females - 30% males) Brand archetype: explorer Middle income People who enjoy: design, art, tra
21-45 women and men
Male & female from 40 years old and up who grew up with the aspirational nature of the surfing lifestyle and culture. Al