We are an Independent Bottler of Scotch.
I select my first single casks of Scotch Whisky produced by the Ardmore Distillery (Huntly, UK) then I'm going to bottle it using my own private label.
This is the first time we are doing this but I'm more than 10 YO in this kind of business and I'm pretty well know in the Italian scotch lovers community.
Description of the product target audience
Our Client Profile is: 30 - 45 years old; medium 2 high earning (our product on the shelf started from 75Euro x bottle (cheaper one); medium 2 high scotch connoisseur
We would like to set up a multi-year project as follows:
every time we would like to represent our interpretation of the distillery edition; I mean due to every cask is a specific unique expression of the distillery style our goal is to magnify the standard characteristic producing something exceptional.
When we select just that cask we aim to provide a unique experience that - starting from the "standard" one provided from the distillery edition - will get You to the top.
So we would like to have in the label something that create a link with the distillery but at the same time something that communicate the uniqueness of our single cask.
That's the reason because I provided some samples of the standard picture used by the distillery and also the character they use on their distillery label.
Over the years our bottles should become a kind of collection.
The graphic part of the labels will be 9 cm height x 10 cm width cm centered within the "finished" measurements of 13 cm height x 10 cm width cm labels.
The 4 cm difference in height will be divided as follows:
3 cm In the top of the label(s) will contains:
1) One row 1,5 cm for our logo and the words Balan Scotch Family Selection
2) One row 1,5 cm for the barrel specificities (i.e. Ardmore 2009 - Single Cask Num 2368 - Puncheon)
1 cm In the label's bottom will be dedicated to legal information (white background and black writing) that is:
(justified on the left) 700ml
(center) Not Chill Filtered
(justified on the right) Alc. 56,5% Vol.
The back label should be something like the one included previously as sixth file (Back Label): white background, size as specified, map with the pointer to emphasize the distillery location and some side words to provide some few historical info.